RUPTUREbrandspotlight with Post O’Alls: Takeshi Ohfuchu, Designerand Proprietor
Please let us know about your history in the garment industry prior to starting Post O’Alls?
I was raised in a family where both parents were fashion editors.I was dealing with vintage clothes before I started POST O’ALLS.
You started the brand at least a decade before the current heritage trend became prominent. What was the initial inspiration for the launch of the brand?
After finding out many of the sources of designers’ work were vintage clothes, I wore and tried almost all types of vintage clothing and came to certain that American vintage work clothes is something I would never get tired of. I thought work clothes would be great foundation for mens’ casual style since it is a origin of many of the casual clothes designs, and unlike other genre(let’s say cowboy, biker, military, etc), there were no particular image or fashion involving work clothes so that you can create your own style using them. And, nobody really focused on work clothes before so that I can define our own style.
Who did you envision as the Post O’Alls customer when you first opened? Has it changed at all over the years?
I want POST O’ALLS to be worn with all different styles and flavors. My brand vision stay unchanged but I guess more customers like our idea today. I think it is more interesting that a man having his own style yet mixed with some new flavor – always expressing his current status or feeling - than an ever-changing fashion guy or a guy wearing same idea everyday.
What was the process like getting established and finding your manufacturing here and getting your garments into the stores? What retailers supported you at the outset of the brand?
The process was really new to me. I had a friend who really helped me setting up a factory when I started. We had some customers who understood our style and buy our stuff when we started. Some of them offered some collaboration deals right after we started. Nigo from Bathing Ape was one of them.
How does your Japanese heritage influence the aesthetic or design of Post O’Alls?
I am not really aware of it.
I touched on it earlier, but since the heritage market is booming right now, how do you stand out, yet remain true to your vision?
We always make something we would like to wear since we started. And there always be something we would like to wear. Choosing what to wear is always a statement or a part of the style. We would like to offer style rather than fashion.
How do you develop a distinct creative concept from season to season? What was the inspiration for the Fall/Winter Collection that I witnessed at Capsule?
We are always shifting but have a solid anchor based on our basic style or attitude. Our transition is always gradual. We throw and mix something new into something usual to express our transition status. That means you can mix and match our old styles and newer styles as well.
Our Fall and Winter ’10 has more quilting stuff than last year, a lot of light weight plaid flannel shirt to go with plain trousers. Experimenting and pushing the limit of work clothes designs a little bit as usual.
Where do you want to take Post O’Alls as a Brand? What does the future look like?
I would like to share our vision with a little more customers. Creating your own style with work clothes is a fun thing. Playing around with original/primitive designs always have good discoveries.
What do you do for fun when you’re not working on the brand?
Drinking with friends, listen to music, going fishing, releasing myself.
Where can people find out more about Post O’Alls?
Our official website and blogs.
For more information on Post O’Alls, visit: